Vice President, CRM Strategy
We are seeking a Vice President of CRM Strategy to drive key initiatives that enhance customer engagement and business outcomes. This role will be responsible for shaping the customer contact strategy, optimizing engagement workflows, and leveraging CRM data to map customer journeys and uncover valuable insights. The ideal candidate will have a strong background in using data to refine customer personas, align marketing and sales efforts with behavioral trends, and improve the overall customer experience through strategic, data-driven enhancements.
Key Responsibilities:
- Utilize CRM data strategically to enhance marketing and sales effectiveness.
- Optimize engagement processes and maintain high data quality within CRM systems.
- Foster a culture of continuous testing, iteration, and growth through structured experimentation.
- Define and refine customer personas to better align marketing and sales strategies.
- Leverage analytics to enhance customer experiences and drive data-informed decisions.
- Develop and manage data collection systems and databases to support demand generation.
- Monitor data quality initiatives and integrate marketing automation tools for identity resolution.
- Enable personalized engagement through targeted insights and CRM-driven strategies.
- Collaborate with cross-functional teams to streamline CRM workflows and improve operational efficiency.
- Ensure compliance with data governance standards and privacy regulations.
- Support the development and execution of customer surveys to refine engagement strategies.
- Identify opportunities to automate and improve existing workflows.
- Create and implement CRM strategies that strengthen customer relationships by integrating engagement, business intelligence, technology, data, and content.
Qualifications:
- Bachelor's degree in marketing, business, or a related field.
- 10-15+ years of relevant marketing and CRM experience.
- Strong expertise in CRM data management and marketing automation.
- Deep understanding of data governance and privacy regulations.
- Proficiency with CRM platforms such as Salesforce, HubSpot, and Snowflake.
- Excellent analytical, problem-solving, and communication skills.
- Ability to collaborate across teams and drive strategic initiatives.
- Comfortable working in a fast-paced, evolving environment.
This is a high-impact role for a data-driven leader passionate about optimizing customer engagement through CRM strategy and insights. If you're eager to shape the future of customer experience and drive business success, we encourage you to apply.
